Ayushmann Khurrana becomes a case study in UK for his ‘choosing risky films which catapulted him to fame’

A top London-based behavioural insights company, Canvas8, has conducted a case study on the impact of Brand Ayushmann Khurrana in India and amongst Indians. Titled ‘How actor Ayushmann Khurrana brings advocacy to Bollywood’, this in-depth case study focusses on how the actor resonates with his countrymen, how he is a relatable and woke Indian personality.