With just weeks left for the crucial Lok Sabha elections, the BJP has intensified its South outreach. Prime Minister Narendra Modi will spearhead the party’s campaigns in Kerala, Telangana, and Tamil Nadu, states where the BJP is yet to make major inroads. In Kerala, the BJP is working to woo the minority Christian community to secure a strong foothold in a state where the demographic landscape – with a dominant Muslim and Christian population – is a formidable challenge for a party that is seen as pro-Hindu.
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