New AI-generated ad from financial services company Etoro to air during Paris Olympics

And like most AI-generated videos, it includes some scenes that look more like a Surrealist painting than actual footage. Financial services platform Etoro is the latest brand to drop an ad created with the help of generative AI. The 30-second video spot – titled ’Be the investor you want to be,’ – features a cast of AI-generated characters representing fictitious Etoro users, the core message being that the platform can enable users to study and emulate the particular strengths of different investors around the world.