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The Airlines Taking Olympic Sponsorship to New Heights

VidyaBy : Vidya

  |  2 Aug 2024 1:57 PM IST

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The Olympics are big business. Alongside broadcasting rights, merchandising, and ticket sales, corporate sponsorship plays a vital revenue-generating role. However, from a travel perspective, Airbnb is the only company currently in the International Olympic Committee’s TOP – or ‘The Olympic Partners’ – Program.

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