A Decade of Impact: Dettol Banega Swasth India's Journey to a Healthier Nation

For over 10 years, the 'Dettol Banega Swasth India' campaign, a collaboration between Reckitt and NDTV, has been a driving force in promoting public health across the country. Launched in 2014 to support the government's Swachh Bharat Mission, the program has grown into a holistic movement that promotes hygiene, health, and well-being, with the goal of leaving no one behind.

Now in its 11th season under the name "One World Hygiene," the campaign, led by actor Ayushmann Khurrana, continues to encourage behavior change related to hand washing, antimicrobial resistance, and AMR prevention through proper hand and body hygiene, maternal and child health, and self-care.

Antibiotic resistance in India has increased dramatically, from 29% in 2008 to 47% in 2014. The Dettol Banega Swasth India campaign has been at the vanguard of raising awareness, educating children and communities, and collaborating with specialists to battle this rapidly growing disease.