LIC bags Guinness world record for selling close to 6 lakh insurance policies in 24 hours

Life Insurance Corporation of India on Saturday said it has earned a Guinness World Record title for most life insurance policies sold in 24 hours.

This historic achievement, verified by Guinness World Records, recognises the extraordinary performance of the corporation's dedicated agency network on January 20, 2025, LIC said in a statement.

On January 20, a total of 4,52,839 agents of LIC successfully completed and issued an astounding 5,88,107 life insurance policies across India, it noted.

This monumental effort established a new global benchmark for agent productivity in the life insurance industry within 24 hours, it said.