Rising AI use in India fuels social media deepfakes; OpenAI, Google Gemini, and other tech giants take steps to curb misinformation. Key trends and expert insights.
The rapid adoption of artificial intelligence (AI) technologies in India has sparked concerns over the rise of deepfakes and manipulated content on social media platforms. From political campaigns to viral videos, AI-powered tools are increasingly being used to create realistic yet misleading content, prompting platforms and tech giants to rethink moderation and verification mechanisms. Companies such as OpenAI, Google (Gemini), and other major tech firms are developing safeguards to detect and limit the spread of AI-generated misinformation.
Experts note that the growth of AI-generated media in India is fueled by widespread smartphone penetration, inexpensive data plans, and the popularity of social networks like Facebook, Instagram, Twitter/X, and WhatsApp. While AI tools such as ChatGPT enhance communication, content creation, and business operations, the same algorithms can be exploited to generate deepfake videos, fake profiles, and misleading narratives. This has led to concerns around privacy, misinformation, and cyber-security.
Regulatory authorities and social media platforms are implementing measures including AI-detection software, content labelling, and stricter reporting protocols. Users are encouraged to verify information before sharing and to be cautious of visually convincing but potentially manipulated content. AI researchers in India emphasize the importance of media literacy, ethical AI use, and transparency in content sourcing.
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As India witnesses increased AI adoption, balancing innovation and ethical responsibility remains critical. AI’s potential for business, education, and entertainment is significant, but mitigating the risks of misinformation, fake news, and privacy breaches is equally essential for maintaining a safe digital environment.
