At MAX, Adobe’s unveils Project Moonlight and in-app assistants for Photoshop, Express and Lightroom — agentic AI that aids ideation, editing and cross-app workflows for subscribers.
Adobe’s Bold Leap
At its MAX keynote, Adobe doubled down on a practical approach to agentic AI, focusing on assistants that live inside creative apps rather than standalone, autonomous agents. The company framed the shift as widening access to intelligent tools for subscribers while preserving the creative control that Photoshop, Express and Light room users expect. Adobe showed early demos of conversational and coordinating assistants — notably Project Moonlight.
Project Moonlight is described as a creative partner that helps with ideation, asset retrieval and cross-app coordination. In demonstrations, Adobe highlighted how Moonlight could understand a creative brief, suggest templates in Express, pick the right editing tools in Photoshop and keep edits fully editable rather than making irreversible changes.
Adobe also previewed in-app conversational features — a Photoshop web panel where users can “talk to Photoshop” to select subjects or apply edits while keeping layers and history intact. Express gets an assistant that can search templates, modify layouts from prompts and access Express tools directly. Adobe signalled partnerships with multiple AI model providers:
