Trump’s Tariff Move Puts Neutral Switzerland in Trade-War Crossfire

For decades, Switzerland has prided itself on neutrality, avoiding political conflicts and maintaining stable trade relations worldwide. However, former U.S. President Donald Trump’s latest trade policies—described by Swiss officials as a “slap in the face”—have thrust the Alpine nation into an escalating economic battle it never sought.

The controversy stems from Trump’s proposed tariffs on Swiss exports, particularly targeting luxury goods like watches and pharmaceuticals—key pillars of Switzerland’s economy. The Swiss government, caught off guard, has condemned the move as unjustified and harmful to longstanding bilateral trade ties. Economists warn that retaliatory measures could disrupt global supply chains, especially in precision manufacturing and financial services, where Switzerland plays a pivotal role.

Swiss leaders have urgently sought dialogue with U.S. officials, emphasizing their country’s tradition of fair trade and political impartiality. Yet, with Trump doubling down on his “America First” stance, negotiations have stalled. The Swiss business community fears lasting damage, with watchmakers like Swatch and pharmaceutical giant Roche facing potential losses in one of their largest markets.

The situation highlights the vulnerability of even the most neutral nations in an era of rising protectionism. As the U.S. and EU also clash over tariffs, Switzerland—sandwiched between economic giants—finds itself in an unwelcome spotlight. Whether diplomacy can prevail or if the Swiss will be forced into a trade war they didn’t provoke remains uncertain. One thing is clear: neutrality no longer guarantees safety in today’s volatile global economy.