Indian companies are investing long term in AI, 76% already see positive returns

Several Indian companies are investing in Artificial Intelligence (AI) for the long term, with also a growing interest in using open-source tools, according to a study called ‘ROI of AI’ conducted by Morning Consult for IBM in collaboration with Lopez Research. It revealed that 87% of Indian respondents made significant progress in executing their 2024 AI strategy, with 76% already seeing a positive return on investment (ROI) from their AI investments.

19% of the respondents said they broke even on their AI investments with just 4% claiming they recorded a negative ROI. Apart from that, Indian companies are also experimenting with AI to find new use cases, with 89% of the surveyed ones saying that their companies have started more than 10 pilots in 2024.