Meta begins testing ads on Threads amid controversy over content moderation

Meta announced on Friday that they had begun testing advertisements on their newest social media platform Threads, which operates as an alternative to Elon Musk's X. "We're starting a small test for ads on Threads with a handful of brands in the US and Japan," Instagram and Threads chief Adam Mosseri said.

He mentioned that his team would carefully track feedback to ensure "they feel like Threads posts you'd find relevant and interesting." Threads was launched in 2023, a few months after X (formerly known as Twitter) was acquired by Musk, and users were boycotting the latter platform due to additions such as paid subscriptions and reduced content moderation.