Google's search engine market share falls below 90% for first time since 2015: Report

Google's global search engine market share fell below 90% during the final three months of 2024. This happened for the first time since 2015, according to a Search Engine Land report that cited Statcounter data. According to the report, Google's market share was 89.34% in October 2024, 89.99% in November, and 89.73% in December.

The last time this happened was in March 2015 when it went down to 89.52%. It was also down in February (89.47%) and January (89.62%) that year. This is a trend of Google losing its search market share, especially in Asia, according to the report which added that it was generally consistent in all other regions.