Indian companies are investing long term in AI, 76% already see positive returns

| 12 Feb 2025 4:30 PM IST

Several Indian companies are investing in Artificial Intelligence (AI) for the long term, with also a growing interest in using open-source tools, according to a study called ‘ROI of AI’ conducted by Morning Consult for IBM in collaboration with Lopez Research. It revealed that 87% of Indian respondents made significant progress in executing their 2024 AI strategy, with 76% already seeing a positive return on investment (ROI) from their AI investments.

19% of the respondents said they broke even on their AI investments with just 4% claiming they recorded a negative ROI. Apart from that, Indian companies are also experimenting with AI to find new use cases, with 89% of the surveyed ones saying that their companies have started more than 10 pilots in 2024.

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Categories: Business & Economy

Sandhya

An expert in visual journalism, Sandhya creates engaging news articles through infographics at Newsographics. With a background in journalism and graphic design, she transforms complex data into accessible visual stories. Her work enhances reader engagement and promotes understanding of important topics. Passionate about visual storytelling, she advocates for the integration of infographics in modern media practices.