Vineeta Singh of Shark Tank explains how a fruit stand in Mumbai contributed to the success of her store: "Sales blew up."

Vineeta Singh, the CEO of SUGAR Cosmetics and a judge on Shark Tank India, was first concerned about street vendors obscuring her company's Colaba Causeway store in Mumbai. She later learned, though, that the success of the store was largely due to one of these similar booths. Last month, Singh observed a huge increase in activity at the Colaba store.

On LinkedIn, she stated, "We started seeing this store sales explode last 12 months and we were also tracking lots of 1 lakh+ bills, so I went to find out what's going on."

This was because the “fastest growing cohort of customers in Colaba is Arab women who visit Mumbai for medical tourism,” Singh stated in a post on LinkedIn, adding that they “love Indian makeup because they also have warm undertones like us and they need products that suit hot weather.”