Ranbir Kapoor’s upcoming mythological epic Ramayana has taken the film industry by storm, earning a staggering ₹1,000 crore even before its release—purely based on its first look and pre-sale rights. With massive buzz surrounding the film’s visuals, cast, and global distribution deals, Ramayana is shaping up to be one of Bollywood’s most ambitious projects. Here’s how this cinematic spectacle managed to generate record-breaking revenue without hitting theatres.
