Meet 17-year-old entrepreneur in ₹425 Cr mansion, now rival to Isha Ambani

Isha Ambani, the only daughter of Mukesh Ambani and Nita Ambani, has emerged as a successful businesswoman in her own right, and transformed Reliance Retail into India's largest retailer, which has brought several top global brands to the country.

But now, Isha is facing a major challenge in the beauty and personal care (BPC) sector from another billionaire heiress, Ananya Birla, the stylish and multi-talented daughter of business tycoon Kumar Mangalam Birla.

Earlier this year, Ananya Birla, who started her first startup at the age of 17, announced a new venture in the BPC sector, which pitted her against market leaders like Tata, HUL, L'Oreal, and Tira-- a beauty platform led by Isha Ambani. In a statement, an Ananya Birla-led company announced it will roll out a wide range of beauty and personal care brands, such as makeup, fragrances and other products in a phased manner in 2025 under the Lovetc brand.

Who is Ananya Birla?

Ananya Birla is the daughter of Kumar Mangalam Birla, the Chairman of the Aditya Birla Group conglomerate, who started her first business venture, Svatantra Microfin -- a company which promotes financial independence and entrepreneurship among rural women by providing them accessible microfinance services -- at the age of 17.

Recently, Ananya launched the beta version of AI platform, 'Sophius.ai' at IIT Bombay, with plans of a nationwide roll-out in place. Ananya Birla also serves as a director on the board of ABMCPL, the strategic body of the Aditya Birla Group, apart from holding key positions on the boards of other Aditya Birla Group companies, including Hindalco, Grasim, and ABFRL.

Entrepreneur, platinum artist