Meta reaches out to influencers like MrBeast and Mark Rober to make Facebook cool again: Report

Meta is trying to make Facebook more appealing to creators with new rewards and features as the social media platform has started losing ground to TikTok and YouTube. Now cash benefits are the latest way Meta is trying to lure back creators, according to a report by The Information.

The social media giant has gone as far as talking to top influencers such as MrBeast and Mark Rober to get new ideas on how to make Facebook more fun and engaging, according to the report. Facebook's decline as compared to its competitors is primarily due to the fact that content creators can reach bigger audiences and make more money as well from other platforms.

“We are also exploring adding fun features that are a throwback to how Facebook was originally used in colleges and could create some buzz amongst younger audiences,” the report quoted a spokesperson as saying.